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01 December 2011
London
Reporter Anna Reitman

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J.P. Morgan adds prime custody to PB offering

J.P. Morgan has announced the expansion of its Prime Custody service to hedge fund clients of its European Prime Brokerage business through a fully integrated platform.

The Prime Custody service enables clients to segregate securities using a bank custodial account, while taking advantage of the capabilities of J.P. Morgan’s prime brokerage offering, delivered through a fully integrated product suite.

The integrated offering allows for efficient movement of securities between custody and prime brokerage accounts, consolidated reporting, a single client-facing technology portal and a dedicated client service representative supporting all products.

Devon George-Eghdami, global head of Prime Custody, said, “Our Prime Custody service has been supporting US hedge fund managers for over ten years and it is this experience that is invaluable in today’s market. We are focused on meeting the demands of hedge fund managers who seek a provider that offers flexible solutions, has a strong capital base and experience managing risk during volatile times.”

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