New York
14 February 2013
Reporter: Jenna Jones
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SWIFT and Broadridge partner up


SWIFT has appointed Broadridge as a business partner for Germany, Switzerland, Austria, the Czech Republic, Slovakia and Liechtenstein.

Broadridge will take responsibility for first-line support and related services in these countries across a range of SWIFT solutions including Alliance Lite2.

SWIFT recently upgraded its partner framework to better address the priorities of its clients, making it easier for firms to choose the most suitable applications, services and service providers for their businesses.

Alain Raes, chief executive of EMEA and Asia Pacific at SWIFT, said: “The category of SWIFT business partner is reserved for providers that can best serve as a strategically aligned extension of SWIFT. Business partners are selected for their depth of local market expertise and relationships with the community.”

“Broadridge’s industry leadership, scale and client-centric values exemplify the best-in-class qualities that we seek in our partners, and will help to accelerate value through the delivery of quality solutions and services.”

Andreas Guenther, executive director of global SWIFT relationship at Broadridge, said: “SWIFT plays a prominent and strategic role in our growth plans, validated by the strong growth dynamics in our SWIFT solutions.”

“We’re delighted that our brand values and reputation for service excellence have further raised our profile with SWIFT, and we are committed to delivering value both to the SWIFT user community and to those seeking to join it to take advantage of standardised, secure and cost-effective global messaging.”

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