Michael Collins has joined TradeStation Prime Services as head of prime brokerage sales.
Rob Sackett, head of TradeStation Prime Services, said: "[Collins’] expertise will benefit both new and existing customers. Small to mid-sized hedge funds are often seen to be at a disadvantage to larger funds when comparing prime services. Our goal is to level that playing field."
As head of prime brokerage sales, Collins will be responsible for continuing to build TradeStation's offering, with a focus on emerging managers and small to mid-sized established hedge funds.
He will be based in New York and will report to Sackett.
Collins comes to TradeStation from Citigroup, where he was most recently a director of prime finance sales within Citi Global Markets.
He spent 10 years at Citi within prime finance and previously worked on the institutional equity sales desk at Morgan Stanley.
