The solution has been made in response to the changes to account statements issued by banks, broker-dealers and asset management firms as part of the client relationship model (CRM2).
The solution will help client make the move from to enhanced CRM2 compliant statements through the Communication Manger console, which is a web based message management tool that facilitates the entire process of managing the marketing messages on statements.
The process will allow firms to select multiple messages and include them in different message zones on both print and online statements. The selective process will give firms the chance to choose specific messages to target different audiences.
Donna Bristow, vice president of client management and strategic product development in invest communications solutions at Broadridge, said that the changes in CRM2 are evidence of the increased regulation and compliance reporting in the financial services industry.
She added: “Broadridge’s Smart Statements provides a solution to help firms not only meet the regulatory requirements but to make a meaningful and positive change in how they communicate with investors.”
“Broadridge has been working very closely with the regulators and our clients to ensure that our solution positions them for success in this time of increasing client demands and considerable regulatory change.”
“The ability to incorporate performance data and additional disclosure information from multiple systems, including our own, is what makes this solution so unique.”
President and CEO of Doxim, Chris Rasmussen, is “excited” that his firm was chosen to partner with Broadridge, because the partnership will help to turn account statements into “more effective communication vehicles”.
“With the Broadridge Smart Statement Solution, we are offering firms a way to not only meet these regulatory mandates, but also improve statement readability, enhance client satisfaction and target messages to clients right on the statement.”