New York
30 June 2017
Reporter: Katherine Brown
Citi launches big data platform for custody and fund services
Citi has launched Citi Velocity Clarity, a data and analytics platform that utilises big data technology.

The platform concentrates on data analyses across Citi custody and fund services (CFS) products with plans to grow to include Citi's broader investor services activities in the future.

Citi investor services provides institutional investors with access a wide range of investment solutions, including securities lending, collateral management, custody and fund services, among others.

According to Citi, Clarity is completely integrated with Citi Velocity, a research and trading platform, which gives clients easy access to Citi’s data, analytics, research and execution services.

The new platform uses Citi’s private, cloud-based, big data on demand infrastructure to allow fast consumption of information from various sources. Citi Velocity Clarity provides self-service customisation functions which include data on demand through an application programming interface.

Sanjiv Sawhney, global head of custody and fund services at Citi, said: “We are pleased to announce this exciting new service as a continued demonstration of our ongoing investment in Citi’s custody and fund service offering globally.”

“Clarity was designed as a turnkey capability, which allows clients to navigate through investment data in a seamless manner without the expense and time frame usually required to implement a full data warehouse.The feedback from early adopters has been very positive with clients praising the design, ease of navigation, speed and overall user experience.”

Okan Pekin, global head of investor services and direct clearing and custody, added: “As our clients’ requirement for greater visibility, transparency and automation continues to grow, we are pleased to launch this new solution to help them navigate an increasingly challenging and complex market environment.”

“The launch of Clarity highlights our commitment to continuously strengthen our Investor Services offering through innovative and integrated solutions that meet our clients’ needs across multiple products and technologies.”

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