BNP Paribas Fund Link aims to make the fund distribution process easier and more efficient, by facilitating the flow of information between fund buyers and sellers.
The main objective is to speed up the onboarding process for both fund buyers and asset managers. Fund buyers will only have to upload their profile and investor onboarding documents once. This information can then be shared with various management companies on the platform.
BNP Paribas Fund Link’s analytics tools will also help investors to explore fund data to compare and select funds, and fund managers to fine-tune their distribution.
Jean Devambez, head of product and client solutions at BNP Paribas Securities Services, said: “There are so many new and exciting ways technology can enhance the fund distribution process. With this platform we aim to bring many of them together to streamline fund distribution, create efficiencies and ultimately lower client costs.”
“A key ambition has been to ensure the new platform helps asset managers meet the demands of new regulations, such as MiFID II, which will demand higher levels of transparency around the fund sales process.”
Joseph Pinto, COO at AXA Investment Managers, added: “Operational efficiency is a key area for us in an increasingly competitive market environment where pressure on fees keeps rising. We believe that the new technologies used by this platform can significantly enhance our fund distribution process and ensure we are well placed to meet the continued regulatory demand for increased transparency.”