Software-as-a-service (SaaS)-based provider of buy- and sell-side trading solutions LiquidityBook has appointed Cash Lafferty as head of business development for the West Coast region in the US.
Based in California, Lafferty will be responsible for all major West Coast markets including, but not limited to, San Francisco and Los Angeles.
He will also assume responsibility for promoting LiquidtyBook’s portfolio, order and execution management system platform to fund managers and financial institutions.
Lafferty joins LiquidityBook from Orbital Insight, where he held the position of vice president of global sales.
Sean Sullivan, chief revenue officer at LiquidityBook, commented on the appointment: “As we continue our expansion regionally and globally, it’s difficult enough to find someone with Cash Lafferty’s skill set.”
“Cash’s new role as a dedicated West Coast sales leader will be a major driver of our continued expansion, as he brings a deep and diverse resume and well over a decade’s worth of knowledge and relationships in the region. We are excited to have him aboard.”
Lafferty added: “Helping buy- and sell-side firms learn about the most efficient tools on the market and optimise their technology spend has been one of my primary focuses over the course of my career.”
“I have watched LiquidityBook steadily gain market share over the last few years; their powerful combination of the latest in SaaS technology with rich functionality in a flexible front end was a big factor in my decision to join the team. I look forward to making the case for why our offering is a cut above the rest on cost, stability, service and functionality.”
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