Bradley is the former chief innovation officer and board member at Eurex, where he was responsible for championing and brokering new ideas and seeking out opportunities in the market. He has over 30 years of experience in financial markets.
The Global Alternatives Prop-X exchange, expected to be launched in Q2 2017, will list securities originated by the Global Alternatives Property Crowd platform, plus private equity and debt issues backed by institutional real assets. It is intended to offer investors insight into the real-time liquidity of an exchange order book.
Property Crowd is currently offering investments with an Initial Rate of Return of 10 to 12 percent.
Rohin Modasia, founder and CEO, Global Alternatives, said: “Brendan Bradley has worked in the financial markets space for 30 years and has been at the forefront of new product development, technology and market structure changes.”
“Real estate is the largest of the alternative asset classes and yet still suffers from a lack of liquidity. New approaches to market structure are required to address those concerns so that a broader investor base can comfortably engage with the sector.”
Bradley said: “Crowdfunding platforms have mushroomed as investors seek higher returns. Global Alternatives’s approach to institutional grade secured lending, with segregated client funds and securities held with independent custodians, is a refreshing race to the top rather than the bottom in terms of credibility.”
He added: “Prop-X is a logical extension of Property Crowd, where users can source genuine secondary market liquidity, and allied to this is the concept of a prime broking type infrastructure around the trade which borrows from client protection models that are prevalent in more traditional asset classes.”