Apex Group and BITE Investments, a fintech company providing high net worth investors access to alternative investments, have partnered to deliver enhanced solutions to the Asian asset management market.
BITE provides high net worth investors access to alternative asset funds and their underlying, direct co-investment opportunities, in smaller sized amounts and has recently closed a pre-Series A funding round backed by Apex.
The partnership will provide a unique offering for Chinese and other Asian investors globally, and those across the broader APAC region, to build a USD alternatives investment portfolio, according to Apex.
Additionally, it supports the market trend of a shift by high net worth investors towards online wealth management solutions and diversification of their investment portfolio using alternative assets.
Peter Hughes, founder and CEO of Apex Group, said: "The opportunity to partner with BITE comes at an ideal time for Apex as we focus our Asia Pacific strategy on addressing this underserved space and market opportunity.”
“The combination of our fund, financial and corporate services and longstanding presence in the region, enables us to partner with BITE to provide a technology-enabled distribution platform to build Asia's premium online alternatives investment platform for high net worth investors”, Hughes added.
William Rudebeck, founder and CEO of BITE Investments, commented: "We are hugely excited by the partnership with the Apex and the ability to leverage their institutional global reach to bring BITE's technology-driven access to outstanding alternative investment opportunities. The partnership creates arguably the most compelling solution for investors in the marketplace.”
