Smartstream unveils rebrand 26 September 2025UK Reporter: Tahlia Kraefft
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Smartstream, a global data solution provider, has unveiled a new brand which aligns with the firm’s strategic goal to “unlock the potential of its customers’ data” and to facilitate more efficient and intelligent outcomes.
The company aims to attract interest from new sectors where its machine learning and AI-powered solutions could be used to provide data-driven insights.
Smartstream’s new identity will include a redesigned website, revamped messaging, a new domain, and updated solution naming convention.
As part of the rebrand the portfolio will be brought under one brand, with a unified solution naming strategy where each solution now carries the ‘Smart’ prefix.
Akber Jaffer, CEO of Smartstream, says: “The timing of our rebrand is intentional as it reflects a broader market shift where firms are unlocking new value from their data, by combining human intelligence with the evolution of AI technologies.
“This is not only reshaping how businesses operate but also expanding the relevance and impact of our solutions within financial services and beyond.”
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