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  3. Innovative Systems hires Sher as Chief Revenue Officer
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Innovative Systems hires Sher as Chief Revenue Officer
04 February 2026 UK
Reporter: Zarah Choudhary

Image: ronstik/stock.adobe.com
Innovative Systems, a provider of data quality, postal coding, and application migration, has appointed Ben Sher as chief revenue officer based in the company’s London office.

Sher will lead the company’s global revenue strategy, overseeing sales, go-to-market operations, partnerships, and commercial transformation initiatives aiming to support the company’s next phase of accelerated growth.

He brings more than 20 years of experience driving revenue expansion and operational scale across FinTech and enterprise SaaS organisations.

In his role as chief revenue officer, Sher will focus on aligning global sales, expanding strategic partnerships, strengthening enterprise relationships, and driving sustainable, predictable growth.

Deborah Overdeput, chief operating officer at Innovative Systems, says: “Ben is a proven builder of high-performing commercial teams and a strategic leader who understands how to translate market opportunities into measurable results.

“His track record of scaling international go-to-market operations and leading complex enterprise sales makes him an ideal fit as we continue to expand our global footprint and deepen our relationships with customers.”
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