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Martínez joins Santander
05 June 2026 Spain
Reporter: Matthew Challis

Image: Santander
Samuel Martínez has been appointed as head of digital assets within Global Transaction Banking at Santander Corporate & Investment Banking, following 15 years with BBVA.

At BBVA, Martínez was head of high-performance computing and middleware, solution architect, and, most recently, senior manager for blockchain and digital assets.

He also spent time with CEDIANT, an IT services and consulting firm.

Commenting on his appointment, Martínez says: “Digital assets are reshaping financial services, creating new opportunities for innovation, efficiency, and client value.

“I’m looking forward to helping drive this journey, working alongside talented colleagues and partners across the industry.”
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