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20 April 2012
Singapore
Reporter Georgina Lavers

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$50,000 hunt for promising financial services start-ups

Innotribe, an initiative by Swift to find promising financial technology and services start-ups, has chosen its 15 semi-finalists to enter the first challenge, where new companies will pitch their products to a panel of the financial industry’s leading decision makers.

One of the semi-finalists is Pendo, whose solution focuses on tax lot level accounting data. “Far too often, those considered ‘too big to fail’ view us as ‘too small to succeed.’ That is not only unfair, it’s wrong”, said Pamela Pecs Cytron, CEO of Pendo.

The winner of the Startup Challenge Showcase in Singapore will be invited to SIBOS in Osaka to compete for a $50,000 prize.

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