Guangdong Aiyingdao Children Department Store and Standard Chartered Private Equity (SCPE) have entered into a strategic cooperation agreement.
SCPE will invest in Aiyingdao and leverage Standard Chartered Bank’s platform to provide comprehensive financial services to Aiyingdao for supporting the company’s business expansion.
This cooperation will facilitate Aiyingdao’s effort to capture the growth momentum in China’s fast-growing Maternity-Infant-Children (MIC) product market.
Aiyingdao is a leading MIC specialty retailer in China. Founded in 1998, it currently has more than 230 directly operated stores in Southern, Eastern, and Central China. The company offers professional and personalised shopping experience to maternity and age 0-10 infant and children.
“SCPE has been closely following the investment opportunities in the consumer and retail sector in China, and we are very pleased to have the opportunity to establish a strategic partnership with Aiyingdao,” said Wei Zhu, head of Private Equity in Greater China, Standard Chartered Bank.
“Under the leadership of Faqiu Ye, chairman of the company, Aiyingdao has become a leader among China’s MIC specialty retailers and built a professional and dedicated management team with strong industry expertise and in-depth understanding of the local market. We look forward to working with the management team to continue to grow the business and provide high-quality products and services to expectant mothers, infants and children in China, thus contributing to the positive development of China’s MIC sector.”
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