BNP Paribas Securities Services has launched its information intelligence tool, an interactive search-based tool which provides data on fund distributors. ??
Currently active in Italy, global expansion is planned for the tool, which provides fund distribution statistics, market analysis and comparison.
“While asset managers traditionally received raw data to analyse, the BNP Paribas tool provides a dynamic interface enabling asset managers to visualise and monitor new cash flows by distributor—comparing them with relative market trends; analyse distributors’ performance and success rates by region and period; and provide their clients with useful information by simply researching positions, activity and static data,” said a release from the bank.
??Andrea Cattaneo, head of asset manager solutions at BNP Paribas Securities Services, said: “It is crucial for asset managers to monitor their own distribution flows and compare them to other distributors and industry trends on a regional basis.”
“It is also essential that asset managers are able to assess the performance and success rate of their own marketing efforts towards distributors such as road-shows, particularly when launching new funds and asset classes based on investor profiles in various countries.” ??
??Jean Devambez, head of global asset fund services product, said: “At BNP Paribas, we handle a lot of information, but our clients need immediate access and reliable analysis tools to make informed decisions. Our existing systems provide precise data, but there is still a need for in-depth market intelligence and customisation of data reporting and analysis.”
“This innovative tool clearly benefits clients as it allows for advanced semantic research, resulting in dynamic and very visual intuitive charts.” ??
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