Guernsey-based Oak Group has rebranded, basing their image on their ‘Oak ecosystem’.
The ‘Oak ecosystem’ centres around sustainability. Represented by the forest in their logo, the rebrand highlights the importance of Oak’s people and their membership to a wider community, it says.
In the last year, Oak has appointed Jo Gorrod as managing director of its Jersey office and James Tracey as managing director of its funds business in Guernsey.
In her new role, Gorrod aims to support Oak in delivering its three-year strategy, which will focus on the cultural, operational, and commercial transformation of the business.
Tracey will be responsible for Oak Fund Services, the group’s funds business that provides bespoke fund administration services to private equity, open-ended, listed and alternative asset fund structures.
Speaking on the rebrand, Graham McCormack, CEO of Oak, comments: “We are delighted to launch our much-anticipated brand refresh. The new branding introduces the Oak ecosystem, which supports our core values, people, planet, and value, in addition to our sustainability mission.”
