65 per cent of UK retail investors are more likely to invest in funds that provide more information about their carbon footprint and are transparent in their plans to reduce it, according to a recent survey from Kana Earth.
The study polled more than 1000 British consumers in November 2022.
34 per cent of UK retail investors consider the carbon footprint of stock market-related investments before they invest, with a further 26 per cent prioritising carbon footprint over its charges when considering an investment.
Looking to the future, 46 per cent of those polled predict an increase in allocation to investment funds with a carbon emission-reduction focus. 15 per cent expect this increase to be dramatic.
Kana Earth recently published a directory listing more than 1700 nature carbon offsetting projects in the UK, and plans to launch an open ledger and investment platform for the UK carbon offsetting market.
The directory will give those wanting to generate ethical returns the ability to invest in transparent UK carbon offset projects, and will assist alignment with carbon emission reduction targets.
Andy Creak, CEO and co-founder of Kana Earth, says: “Investors are increasingly shining a spotlight on the carbon footprint of investment funds before deciding whether or not to invest in them. We see this trend gathering substantial pace over the next few years, and a fund manager’s ability to show transparency here and a proactive programme for reducing a fund’s impact on the environment will be seen as equally important as its charges and performance.”
