Digital solutions firm GMEX and blockchain company Zilliqa have partnered to launch a carbon offset platform.
The initiative is part of an effort to improve the way that retail customers engage with corporate environmental initiatives.
Utilising GMEX’s ZERO13 platform, GMEX and Zilliqa will create a blockchain-based currency to represent carbon credit offsets.
Customers of brands partnered with Zilliqa will receive EVP tokens on the Zilliqa blockchain once they have purchased goods or services. This will enable them to offset their carbon footprint directly through funding various environmental initiatives.
The platform will allow users to channel these tokens towards funding specific carbon-credit offset initiatives and to be a part of carbon neutrality efforts.
Matt Dyer, CEO of Zilliqa Group, says: “By bridging the gap between carbon credit producers and environmentally conscious consumers, we are ushering in a new era of sustainability. Leveraging Zilliqa's eco-friendly blockchain, we aim to redefine the consumer experience, making carbon offsetting not just accessible but also engaging and empowering."
Hirander Misra, chairman and CEO of GMEX Group and ZERO13, says: “Our partnership with Zilliqa helps us connect high quality supply side projects with consumer-led and associated corporate demand in a way that restores trust in the market, and introduces innovation not previously seen."
