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Generic business image for news article Image: IRStone

18 October 2022
US
Reporter Lucy Carter

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TIFIN launches Magnifi Personal

Fintech platform TIFIN has launched Magnifi Personal, a premium subscription of its investment marketplace, Magnifi.

Magnifi Personal consists of an artificial intelligence investing assistant, which can be used to answer investors’ questions and help them to build, manage and expand a balanced portfolio.

The platform offers real-time market analysis, along with updated investment advice each time users log onto the platform. Combined with Magnifi’s commission-free brokerage services, clients can quickly take advantage of this advice.

Jon Klaff, general manager of Magnfi, says: “After a successful soft launch, I am excited for us to open up Magnifi Personal to a larger audience.

“Magnifi Personal is aimed for all types of self-directed investors, from more advanced users seeking validation in their investment strategy to the more novice investors who are fearful they do not have the skills, time, money or understanding of the markets to own their investment outcomes. For the first time in our industry, we’re leveling the playing field and giving everyone an opportunity to maximise returns and mitigate their risks.”

Vinay Nair, co-founder and CEO of TIFIN, adds: “Magnifi Personal is a critical next step for the independent investing community and a major unlock for advancing our mission of simplifying investing so that it can be a more significant driver of financial freedom for all.”

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