Software-as-a-service provider GBST has acquired WealthConnect as part of its fintech expansion and overall growth strategy.
WealthConnect is a digital advisory, practice management, customer relationship management (CRM) and compliance system, based on Salesforce. It provides both back-office administration and front-end digital services, allowing advisors to more efficiently manage client relationships, portfolios and administration.
GBST is in the process of expanding its operations to new geographies, and the acquisition of WealthConnect will allow it to reach a wider advisor platform market while providing development resources and a partnership with Salesforce.
Robert DeDominicis, global CEO of GBST, says: “This is the next logical step in our growth. As the importance of properly integrated fintech continues to grow, we have been assessing the adjacent wealth management CRM market for some time and WealthConnect stands out as being entirely complementary.
The addition of WealthConnect broadens our suite of cloud-based technology offerings that will deliver innovation and efficiencies to advisory and wealth management businesses while driving better customer outcomes.”
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