Apex Group launches ApexInvest Markets 18 February 2026US, UK Reporter: Zarah Choudhary
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Apex Group, a global financial services provider, has launched its US broker-dealer and alternative trading system — ApexInvest Markets, following regulatory approval for change of control.
The firm says that the launch further strengthens Apex Group’s ability to support asset managers across the full capital-raising lifecycle.
ApexInvest Markets enables distribution through established channels and partnerships, expands access to capital-raising solutions, facilitates secondary trading for private assets, and enhances investor engagement through Apex Invest events.
These capabilities complement Apex Group’s suite of services and help create a more unified experience for clients, the firm adds.
Peter Hughes, founder and CEO of Apex Group, comments: “The launch of our US broker-dealer is an important milestone in our long-term vision to build a more connected investment ecosystem.
“Apex Digital 3.0, our next-generation digital strategy focused on modernising how global financial markets operate, and our new broker-dealer capabilities strengthen how we support clients as they raise, distribute, and trade assets.”
Hughes adds: “These capabilities, combined with a globally compliant platform, enable participants to broaden access, improve liquidity, and support more efficient distribution.
“As more businesses look to reach wealth and retirement channels, Apex Group is well positioned to help them do so in a responsible and scalable way. This launch further advances the growth of the Apex Invest platform and Apex Invest events.”
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