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Waypoint Trading Solutions has launched Waypoint Wayfinder
06 October 2026 US
Image: Nusrat/stock.adobe.com
Waypoint Trading Solutions has launched Waypoint Wayfinder, a platform for financial institutions to manage the growing volume of notifications from exchanges.
The solution has been developed to help firms address operational burden, reducing the risk of missed updates, service disruption, and unexpected costs.
The platform consolidates all notifications into a single pane of glass view and creates a task allowing each notice to be tracked through to resolution.
To power the platform, Waypoint has partnered with SEAD Software, whose Co-Wright platform filters unstructured notification data, from newsletters to scrollable web pages and emails, into clear, structured summaries.
The data is validated by Waypoint's team before notifications reach clients, a human element standard that both teams built into the platform.
Jeff Mezger, vice president of Product Management at Waypoint Trading Solutions, says: “Wayfinder is part of our strategic investment drive to develop software that really addresses the data management issues customers — from small prop firms to international banks — face daily.
“Our industry needs a simple and accurate way to manage numerous product, protocol, and fee structure notifications and keep their commercial workflows up to date.”
Alex Wright, president and CEO at SEAD Software, adds: “We are working with Waypoint as part of their strategic focus to simplify and bring structure to market data vendor and exchange notifications.
“Notifications arrive in almost every format imaginable and tracking them across exchanges can be overwhelming. Transforming unstructured sources into structured, actionable data is a repeatable capability SEAD delivers across industries.
“Wayfinder applies it to market data, so changes that matter can be identified, assigned, actioned, and audited.”
The solution has been developed to help firms address operational burden, reducing the risk of missed updates, service disruption, and unexpected costs.
The platform consolidates all notifications into a single pane of glass view and creates a task allowing each notice to be tracked through to resolution.
To power the platform, Waypoint has partnered with SEAD Software, whose Co-Wright platform filters unstructured notification data, from newsletters to scrollable web pages and emails, into clear, structured summaries.
The data is validated by Waypoint's team before notifications reach clients, a human element standard that both teams built into the platform.
Jeff Mezger, vice president of Product Management at Waypoint Trading Solutions, says: “Wayfinder is part of our strategic investment drive to develop software that really addresses the data management issues customers — from small prop firms to international banks — face daily.
“Our industry needs a simple and accurate way to manage numerous product, protocol, and fee structure notifications and keep their commercial workflows up to date.”
Alex Wright, president and CEO at SEAD Software, adds: “We are working with Waypoint as part of their strategic focus to simplify and bring structure to market data vendor and exchange notifications.
“Notifications arrive in almost every format imaginable and tracking them across exchanges can be overwhelming. Transforming unstructured sources into structured, actionable data is a repeatable capability SEAD delivers across industries.
“Wayfinder applies it to market data, so changes that matter can be identified, assigned, actioned, and audited.”
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