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  3. Ann Magnusson, SEB
Interview

SEB


Ann Magnusson


08 Jan 2026

Ann Magnusson, Head of Investor Services at SEB, discusses with Tahlia Kraefft what sets the Nordic markets apart, and examines their reputation for efficiency and digital maturity

Image: SEB
What are the core infrastructure strengths that differentiate the region from the rest of Europe?

The Nordic region has built an environment that attracts a broad range of investors. Strong investor protection, innovative financial products, and a well-developed pension system encourage both private individuals and professional investors to take a long-term view. This approach could serve as a model for other European countries, particularly in how investment opportunities are structured and presented. Sweden, for example, consistently ranks among the top European markets for initial public offerings (IPOs), with Stockholm leading in the number of IPOs.

This reflects a climate that supports entrepreneurship and provides accessible routes to market for new businesses.

What makes the Nordic market infrastructure more resilient or predictable compared to other regions?

The Nordic markets benefit from a transparent and stable legal and tax framework. Investors know what to expect, which reduces uncertainty — a key concern for anyone allocating capital. The region’s financial infrastructure has evolved over many years through close collaboration between banks, central securities depositories (CSDs), and exchanges. SEB, for instance, played a foundational role in establishing Värdepapperscentralen (now Euroclear Sweden) and has long worked with the Nordic stock exchange, now part of Nasdaq.

How will upcoming EU regulations, such as the revised AML framework, DORA, and sustainability reporting, impact asset servicing?

The most significant changes are likely to come from the Savings Investment Union (SIU) and ongoing harmonisation initiatives. Although only Finland uses the euro, there is a clear trend towards integrating Nordic market infrastructure with eurozone systems. Harmonisation can bring benefits, but it also involves significant costs and operational changes. It is important to ensure that these efforts ultimately benefit end investors.

New regulations, such as the Markets in Crypto-Assets (MiCA), provide much-needed clarity for digital assets. However, in some areas, further regulation may not be necessary; allowing markets to adapt to existing rules could be more effective. These views reflect my personal perspective, not an official SEB position.

In what ways do the Nordics serve as a testing ground for wider European regulatory developments?

The Nordics are known for their transparent tax systems and focus on efficiency. While the region, similar to the rest of Europe, is not yet as advanced as the US or China in use of AI, Nordic companies are actively exploring emerging technologies and developing new financial products.

The challenge is to retain growing companies within the region, as some, like Klarna, have chosen to list in the US. Ensuring sufficient liquidity in Europe is an area that requires further attention.

How is early adoption of climate reporting and sustainability integration shaping custodian service models?

Sustainability is now integrated into core services, moving custodians from simply safeguarding assets to providing sustainability intelligence. This shift requires extensive data sharing and analytics. While explicit focus on sustainability and inclusion may have decreased, these principles remain embedded in the strategies of Nordic institutions and corporates.

Are there changes in the service models custodians must provide?

Data provision and analytics are increasingly important. Clients often work in partnership with specialists across the value chain, and custodians must support them with relevant data and insights.

Much of the current drive for sustainability comes from the corporate side, with custodians helping investors and clients remain compliant by being asked to provide data and reporting.

Although sustainability may receive less explicit attention, it is now expected to be more deeply integrated into business processes.

As custody shifts from processing to insight, what capabilities are becoming critical for Nordic asset servicing?

Insight, driven by data and advanced technologies such as AI and distributed ledger technology, is becoming central. Communication, trust, and compliance remain core values. The pace of technological change is accelerating, and custodians must adapt by enhancing data access, communication, and analytics.

How has the Nordic region’s geopolitical stability influenced international investor expectations?

The Nordics have long been seen as a stable and reliable part of the global financial system. As Europe adapts to new geopolitical realities, the region must continue to align with European solutions while preserving the efficiency and openness that make it attractive to investors.

How is regulation being used as a geopolitical tool, and what does this mean for custodians and asset services?

Regulation is increasingly used to achieve political aims. For custodians, this means integrating and automating compliance processes to keep pace with regulatory demands. The upcoming move to T+1 settlement in 2027 will require clients to rethink their investment operations and adapt to a faster environment.

What role can Nordic financial institutions play as Europe repositions itself in a more polarised world?

Nordic institutions can act as a trusted bridge for Europe — remaining green, connected, and innovative.

The region’s tradition of clear communication, transparency, and active investor and issuer communities will be essential for maintaining its role as a regional hub.

What is the long-term opportunity for the Nordics in the global asset servicing ecosystem?

The Nordics’ history of creativity and technological advancement positions the region to offer unique alternatives to global banks. By leveraging local expertise and embracing harmonisation with Europe, Nordic institutions can continue to provide distinctive value to clients.

How does regulatory maturity in the Nordics affect global client expectations?

Global clients expect Nordic institutions to be in control and compliant, governed by regulators following rules and regulations. For Nordic clients, regulatory maturity and sustainability remain high priorities. Defence, resilience, and the energy transition are also increasingly important, with new investment opportunities emerging in areas such as nuclear power.

How does standardisation and digital identity adoption benefit asset servicing clients, especially cross-border investors?

High levels of standardisation and digital identity adoption support harmonisation and make cross-border servicing more efficient. However, true harmonisation requires careful consideration of costs and business relevance. Collaboration and targeted investment are key to maintaining relevance for diverse client needs.

What other key issues are top of mind?

Maintaining a vibrant Nordic capital market is essential. SEB continues to help shape the region’s infrastructure, including adapting to digital developments such as stablecoins and ETFs. Upcoming changes to settlement cycles and CSD infrastructure will create both challenges and opportunities.

Ensuring resilience and supporting clients through these transitions will be a major focus in the coming years.
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