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Broadridge enhances its ProxyVote platform


04 March 2026 US, UK
Reporter: Zarah Choudhary

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Image: HaJung/stock.adobe.com
Broadridge Financial Solutions, has announced a significant enhancement to its ProxyVote platform that advances Pass-Through Voting capabilities for the asset management industry.

Through the new enhanced experience, investors who are eligible for Pass-Through Voting can review and select their preferred voting policy immediately after completing their proxy ballot on ProxyVote.

Whether accessing materials via secure email link, mobile device, or desktop, investors are guided through a streamlined process that aims at making participation straightforward and accessible.

Vanguard will be the first asset manager to implement the new capability as part of Vanguard Investor Choice — Vanguard’s proxy voting choice programme that empowers interested index fund investors to make their voices heard.

By leveraging Pass-Through Voting directly in ProxyVote, Vanguard says that it will continue to streamline participation in Investor Choice, particularly for investors who hold Vanguard funds on third-party brokerage platforms.

Swatika Rajaram, president of Bank and Broker-Dealer Solutions at Broadridge, says: “Investor expectations are evolving rapidly — they want choice, transparency, and a direct role in corporate governance and Broadridge is committed to working with asset managers to simplify participation, remove friction, and make individual investor engagement scalable.

“By integrating Pass-Through Voting directly within the ProxyVote experience used by millions of individual investors, we are delivering an industry-wide solution that strengthens shareholder democracy and expands investor access, at the moment it matters most — the point of decision.”

David Reiner, head of Investor Choice at Vanguard, adds: “Vanguard Investor Choice, the largest retail index fund proxy voting programme in the world, is pioneering the ability for index fund investors to make their voices heard in corporate governance.

“We are excited to extend our partnership with Broadridge and leverage their ProxyVote experience to meaningfully simplify participation in Investor Choice for investors and advisors who hold Vanguard funds on other platforms.”
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